2 August 2013

Label I Love: YB J'AIME

In the next couple of weeks I'll be doing a series of 'Labels I Love', most of which will be Australian designers that I consider to be up there with the best in terms of aesthetic, execution and appeal.

First up in this series is Yeojin Bae. Though technically born in Korean, we are more than happy to call this sweetheart one of our own.

Yeojin launched her new fashion label YB J'AIME in 2012 and its collections to date have been true to her brand - beautifully created chic and wearable pieces with a Parisian twist.

Some favourite looks from her current ICU 2014 range:

Keep an eye out for Yeojin's designs online and in store at Myer.


Images: Yeojin Bae

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